FATAL MISTAKES’ You Must Absolutely, Positively Eliminate From Your Business Right NOW!
Here is part 4 of our 5 part series. If you have not read parts 1 - 3, please read those blogs first.
Marketing Mistake #6
Failing To Use Testimonials
Let’s be honest - selling isn’t easy. Unless a prospect is convinced, the product or service will give them the result they’re seeking, the sale won’t be made.
And what people say themselves about their business and their products or services is often taken with a ‘pinch of salt’. After all, we are all skeptics these days. So how can you almost instantly prove to the prospect you can deliver on your promises?
It’s actually much easier than you may think. All you need to do is use ‘customer testimonials’.
Again we can’t tell you how often we see businesses trying to sell and market their products or services without the use of testimonials. They make life very, very difficult if they don’t use testimonials. Testimonials have the power to get customers by the bucketful (we also call this ‘Social Proof’).