GBA LLP Blog

The 27 Common Business Mistakes costing you Money Right Now - Part 5

Posted by Trevor Buttle on Jul 21, 2019 7:53:40 PM

FATAL MISTAKES’ You Must Absolutely, Positively Eliminate From Your Business Right NOW!

Here is part 4 of our 5 part series. If you have not read parts 1 - 4, please read those blogs first.

Read More

Topics: General, Increasing Profits, Tax

The 27 Common Business Mistakes costing you Money Right Now - Part 4

Posted by Trevor Buttle on Jul 12, 2019 5:15:05 PM

FATAL MISTAKES’ You Must Absolutely, Positively Eliminate From Your Business Right NOW!

Here is part 4 of our 5 part series. If you have not read parts 1 - 3, please read those blogs first.

Marketing Mistake #6

Failing To Use Testimonials

Let’s be honest - selling isn’t easy. Unless a prospect is convinced, the product or service will give them the result they’re seeking, the sale won’t be made.

And what people say themselves about their business and their products or services is often taken with a ‘pinch of salt’. After all, we are all skeptics these days. So how can you almost instantly prove to the prospect you can deliver on your promises?

It’s actually much easier than you may think. All you need to do is use ‘customer testimonials’.

Again we can’t tell you how often we see businesses trying to sell and market their products or services without the use of testimonials. They make life very, very difficult if they don’t use testimonials. Testimonials have the power to get customers by the bucketful (we also call this ‘Social Proof’).

Read More

Topics: General, Increasing Profits, Tax

The 27 Common Business Mistakes costing you Money Right Now - Part 3

Posted by Trevor Buttle on Jun 12, 2019 8:56:00 AM

FATAL MISTAKES’ You Must Absolutely, Positively Eliminate From Your Business Right NOW!

Here is part 3 of our 5 part series. If you have not read parts 1 and 2, please read those blogs first.

Marketing Mistake #2

Not Having A Unique Selling Proposition (USP)

This will knock your socks off.....

This is by far the most common Marketing Mistake people make. Let us explain…USP is the one thing that differentiates your business from your competitors in the minds of your customers and prospects.

The USP is what makes the difference between having a truly outstanding business or merely a good one, or worse still, a poor one.

Occasionally the USP already exists in your business – you just need to discover it and then articulate it in a way that makes you stand out from the crowd. However, in most cases the USP has to be created, often out of ‘thin air’. We can’t stress enough how important this is to you. How can you expect your customers to be able to choose you, over and above any of your competitors, if the customers can’t quickly see what it is you do that is so unique and beneficial to them?

Outstanding businesses have been founded on a USP alone. For example, here's a very well known USP…

"Red hot pizza delivered to your door in 30 minutes or less - guaranteed."

Tom Monahan of Domino’s Pizza created one of the most successful fast-food franchises in the world from the strength of this USP. So did Fred Smith of FedEx (“When it absolutely positively has to be there overnight – FedEx”).

Read More

Topics: General, Increasing Profits, Tax

The 27 Common Financial & Marketing Mistakes That Right Now Are Costing Owner-Managed Businesses $Millions Each Year - Part 2

Posted by Trevor Buttle on Jun 6, 2019 8:15:00 AM

FATAL MISTAKES’ You Must Absolutely, Positively Eliminate From Your Business Right NOW!

Here is part 2 of our 5 part series. If you have not read part 1, please read that blog first.

Financial Mistake #7

Failing To Account For Regular Expenses

Every business should know when it is due to pay its wages, rent, tax and HST and also have a good idea of how much they are going to be. But when it comes time to pay them, they are often the expenses which many business owners simply don’t have the cash flow for, and it’s these expenses which cause many businesses to go under.

The reason is partly understandable as these tend to be big bills but it is often a symptom of an internal problem as the business fails to account for them.

A cash flow forecast is a fundamental management tool for a business.  It is the means by which future bills can be factored into current decisions and help to avoid spending money that ought to be allocated for other uses.

Read More

Topics: General, Increasing Profits, Tax

 Arrange Your 
FREE 
No-Obligation Meeting. 
Call us at 
905-873-8837 
Or complete the form below...

Recent Posts